Alia Bhatt’s Ed-a-Mamma ties up with India’s Myntra to drop teen line



Bollywood actor Alia Bhatt who efficiently launched the kidswear model, Ed-a-Mamma, in 2020 has simply introduced a teen line, thus constructing the franchise to incorporate informal put on for teenagers. The teenager clothes line branded Edheads, goals to construct a neighborhood round a like-minded acutely aware technology. The teenager line marks an thrilling partnership between the fast-growing acutely aware clothes model Ed-a-Mamma and common on-line purchasing platform Myntra.

The garments are designed for children between the ages of 11 and 17 years, in accordance with a press launch by Ed-a-Mamma.

Bollywood actor Alia Bhatt who launched the kidswear model, Ed-a-Mamma, in 2020 has simply introduced a teen line, thus constructing the franchise to incorporate informal put on for teenagers. Edheads goals to construct a neighborhood round a like-minded acutely aware technology. The teenager line marks an thrilling partnership between acutely aware clothes model Ed-a-Mamma and Myntra.

“It’s at all times been my imaginative and prescient to create a universe of high quality merchandise for kids and their dad and mom, designed for them and for the planet. We’ve already launched maternity put on and kidswear, and clothes for younger adults felt just like the pure subsequent step. Gen Z is extra socially conscious and environmentally acutely aware and that’s the neighborhood that we wish to nurture,” stated Alia Bhatt concerning the brand new launch.

Edheads is all about angle and gives teenagers a inventive house to craft experiences, construct their very own narratives, and specific themselves uninhibitedly. With parts like digitised results and 3D fonts and designs which can be barely futuristic with a retro edge, the brand new assortment permits teenagers to showcase their distinctive personalities and be spontaneous, vibrant, and opinionated whereas boldly rising to satisfy challenges, change into lifelong learners, and rejoice new abilities. Totally different types of expressions like artwork, music, dance, and sports activities are highlighted within the new line.

“Edheads is a group for teenagers with angle. It’s fashionable, fashionable, and designed to present teenagers an area to be themselves. It’s all the pieces an adolescent is—carefree and dynamic,” Iffat Haider Jivan, enterprise head, Ed-a-Mamma, stated on what makes the teenager model distinctive.

The garments within the assortment have been created utilizing pure fibre-based biodegradable materials, secure AZO-free dyes, and nickel-free trims and buttons. Acutely aware and comfy, the vary gives nice high quality and kinds at inexpensive costs. Made for teenagers to hang around, have enjoyable, and dwell in, Edheads gives cool versatility. The teenager line is on the market completely on the official on-line platforms of Myntra and Ed-a-Mamma.

Fibre2Fashion Information Desk (NB)



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