Germany’s Hugo Boss & CWF Group prolong kidswear license to Hugo model





Germany-based Hugo Boss Group, through its Hugo Boss Commerce Mark Administration GmbH & Co. KG, has prolonged its Boss kidswear license settlement with the Youngsters Worldwide Trend (CWF) Group to the Hugo model. CWF is a French group specialising in high-end youngsters’s style. The unique license covers the design, manufacturing, and worldwide distribution of a Hugo Children assortment developed for girls and boys aged 4–16 with a concentrate on youngsters.

The product vary presents full seems to be, from head to toe. Key merchandise are T-shirts and sweatshirts, elevated with the purple label emblem or seasonal eye-catching mini-me prints, designed to correspond with Hugo’s seasonal style collections for adults. The gathering is impressed by fashion and leisure and contains assertion Hugo denim items, the corporate stated in a press launch.

Germany-based Hugo Boss Group, through its Hugo Boss Commerce Mark Administration GmbH & Co. KG, has prolonged its Boss kidswear license settlement with the CWF Group to the Hugo model. The unique license covers the design, manufacturing, and worldwide distribution of a Hugo Children assortment developed for girls and boys aged 4–16 with a concentrate on youngsters.

“Our Declare 5 Technique is broad-based, as we need to develop throughout all areas, touchpoints, manufacturers, and product areas. We’re very happy that with CWF, now we have the proper license associate on our aspect to take advantage of the total potential of Hugo, additionally within the kidswear enterprise. Because the European chief at high quality, providing luxurious youngsters’s style below license, CWF has been a long-standing and competent associate for Hugo Boss for greater than ten years. We sit up for extending this profitable relationship with the Hugo Children license,” defined Daniel Grieder, CEO of Hugo Boss.

“CWF is honoured and proud to bolster its long-term collaboration with the Hugo Boss Group, and to launch Hugo Children as of spring 2023,” stated Pascal Leblanc, CEO of CWF. “Hugo’s distinctive positioning and momentum might be a terrific asset for the event of the brand new youngsters’s assortment. To our group, this collaboration represents a terrific further provide for our shoppers and, finally, for the tip client.”

Hugo Children will launch two collections per yr, beginning in December. The merchandise might be obtainable worldwide on the Hugo Boss on-line retailer, at on-line pure gamers in addition to in shops and kids’s shops.

Fibre2Fashion Information Desk (KD)





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