Social Accountability Rating (SRS) model stage diagnostic & tracker is now capturing shopper perceptions of over 500 manufacturers throughout the US, UK and Australian markets.
Australian analysis expertise firm, Glow at this time declares the growth of its market main shopper ESG/sustainability analysis product into the US and UK.
Client Diagnostic & Tracker
Glow’s Social Accountability Rating (SRS) is a syndicated information product that allows manufacturers to diagnose and benchmark shopper notion of their ESG efficiency over time, throughout audiences, markets and rivals. SRS provides corporations an goal technique to measure and observe the affect of their ESG commitments and sustainability initiatives on finish customers, by figuring out the hole between what manufacturers are doing and what customers are recognising.
As an unbiased and repeatable measurement SRS is important for progressive firms who’ve made ESG commitments and publicly listed corporations who must report on ESG progress.
“SRS has been underneath growth for over 18 months and has been validated in opposition to key model efficiency metrics together with belief, propensity to pay a premium and income progress, based mostly on over $1Trn of gross sales information. What customers consider corporations and types’ Environmental, Social and Governance (ESG) habits has by no means been extra necessary and SRS is the strong technique to measure that notion,” says Tim Clover, Glow Founder & CEO.
SRS is underpinned by a diagnostic that makes use of 13 confirmed environmental, social and governance measures to assist manufacturers assess their present market place and direct future funding and communications to positively affect shopper credentials.
SRS is out there instantly within the US and UK following its profitable launch in Australia the place Glow’s analysis expertise is utilized by a spread of shopper going through companies together with Mondelez, Thryv, Telstra, Bain, PwC and company networks together with Havas and Publicis.
Based on Mr Dion Brogan, Senior Insights Supervisor, Mondelez Australia & New Zealand “Glow’s ESG program offered us with recent and highly effective insights into Australian shopper perceptions of our ESG efficiency that may affect not solely our program communication technique but additionally our funding method.”
Glow’s entry into the US market is initially together with NielsenIQ. Glow is a member of the NielsenIQ Accomplice Community, designed to supply revolutionary providers at velocity to NielsenIQ’s consumer base.
“Private values and way of life preferences are driving shopper habits at this time greater than ever. To this point it has been exhausting for manufacturers to simply assess the patron affect of this extra holistic determination making, so we sit up for working with our NielsenIQ Accomplice Community member Glow to introduce our purchasers to a brand new metric that does simply that, mentioned Sherry Frey, VP Complete Wellness, NielsenIQ. It is a vital metric for any enterprise dedicated to doing higher for folks and the planet and now manufacturers can lastly perceive efficiency and progress alternatives.”
To search out out in case your model is already measured or to see an information demonstration, go to socialresponsibilityscore.com.
For extra data, or to rearrange an interview with Glow’s CEO and founder, Tim Clover, please contact Matt Houltham, [email protected]
Glow is a analysis expertise (‘restech’) firm based mostly in Melbourne, Australia with gross sales groups in Australia, UK, Hong Kong and plans to launch within the US late 2022. Glow is taking over world analysis behemoths with a nimble method and want to problem the established order.
Glow is on a mission to make shopper analysis sooner, extra clear and extra accessible, so that companies could make higher choices that gasoline their progress and assist their clients, stakeholders and the planet.
Glow is a proud member of the ‘information for good’ motion which inspires companies to make use of information to assist higher the world.