RCS cellular advertising and marketing campaigns in Brazil and Africa by Upstream drive 37% rise in conversion charges over SMS and 137% greater click-through charges


Upstream presents the ability of RCS to spice up multi-channel advertising and marketing campaigns at MEF RCS World and newest whitepaper ‘Unlocking multi-channel advertising and marketing with RCS

Dublin, London, Rio de Janeiro, Athens – August third, 2022: Upstream, a worldwide specialist in cellular advertising and marketing know-how, showcased the ability of Wealthy Communications Companies (RCS) to push multi-channel advertising and marketing campaigns to new heights at MEF RCS World. Going down on the state-of-the-art innovation centre in Google’s European Headquarters in Dublin, Upstream consultants demonstrated how its RCS options have grow to be indispensable for main manufacturers the world over, driving an increase in conversion charges of 37% over SMS and 137% greater click-through charges.

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“Not all customers are the identical, so communications shouldn’t be both. Each channel has a special dynamic and function, and the extra channels a model makes use of, the extra potential customers it could actually additionally attain. Nonetheless, RCS has a transparent benefit when the intention of the marketing campaign technique is to interact with customers in extremely interactive and visible methods. RCS messaging is a game-changer for reinforcing model consciousness, enhancing customer support and help in addition to changing customers and lead technology,” mentioned Katerina Matthaiou, Product Innovation Director, Upstream. “Crucially, time and time once more we see that, as a part of a multichannel marketing campaign, incorporating RCS is among the smartest selections a model could make to boost general efficiency, attain and engagement.”

Skyrocketing marketing campaign efficiency throughout the globe

With Google set to desert the usage of cookies from 2024, and the recognition of Android units rising in nearly each market, RCS has been gaining important consideration the world over with the anticipated variety of RCS-capable subscribers to achieve 3.eight billion by 2026[1].

In Brazil, a number one cellular operator labored with Upstream to make use of RCS to upsell prospects from pre-paid to post-paid contracts. Chargeable for the creation of its on-line circulation in addition to end-to-end administration and technique of the marketing campaign, Upstream used its superior advertising and marketing platform ‘Develop’ to construct and handle a multichannel retargeting mechanism. Involving RCS as a part of its technique led to a 19% improve in marketing campaign efficiency, with the total marketing campaign leading to 785,000 plan upgrades in simply 6 months and 137% greater CTR for RCS over SMS outreach.

Upstream additionally partnered with a preferred South African meals retailer to develop and deploy a extremely interactive RCS marketing campaign to maximise site visitors to its on-line retailer. With earlier campaigns struggling to achieve a mass viewers, introducing RCS by way of an operator into its advertising and marketing combine enabled the corporate to realize a 22.2% click-through charge with the marketing campaign producing over 12,000 clicks in simply its first two weeks alone.

Now could be the time so as to add RCS into the channel combine

Upstream’s newest whitepaper ‘Unlocking multi-channel advertising and marketing with RCS’ gives extra in-depth perception into RCS for Cell Community Operators (MNOs), manufacturers and advertisers wanting to find why it’s the excellent channel to include into their multi-channel advertising and marketing campaigns and attain customers.

In nearly all cases, RCS proves to be the popular advertising and marketing choice for knowledge enabled customers with the power to re-engage and ‘wake-up’ customers who’ve ignored extra saturated channels. Its buyer care and publish gross sales communications capabilities additionally assist make for a extra full person expertise capable of convert greater high quality customers in additional visible and interactive methods.

Moreover, with Upstream’s cellular advertising and marketing automation platform, ‘Develop’, manufacturers can scale their advertising and marketing targets for greater ROI and decrease buyer acquisition prices on each sort of marketing campaign. With one platform it’s potential to have a transparent view of customers’ circulation, in any degree of the funnel, apply totally different ways for every degree, optimise outcomes, and haven’t any worries concerning the validity of the acquisitions reported.

With ‘Develop’ obtainable each as a managed service, able to plug and play, or as a SaaS answer managed in-house, Upstream’s martech platform is already delivering high outcomes to take advantage of what RCS has to supply.

[1] Juniper, “RCS vs OTT: why 2022 is an important yr”, February 2022

About Upstream
Upstream is a frontrunner in cellular advertising and marketing know-how in a very powerful rising markets on this planet. Its cellular advertising and marketing automation platform, Develop, distinctive in its form, combines improvements in advertising and marketing automation and knowledge, safety from internet advertising fraud, and multi-channel digital communication aimed toward creating personalised experiences for finish customers. With greater than 4,000 profitable cellular advertising and marketing campaigns, the Upstream staff helps its prospects, main manufacturers world wide, talk extra successfully with their prospects, improve digital gross sales and enhance their income. Upstream options are aimed toward 1.2 billion customers in additional than 45 international locations in Latin America, Africa, the Center East, and Southeast Asia. For extra details about the corporate: https://www.upstreamsystems.com/

For extra data please contact:
Chris Cowan
Mixology PR
E: [email protected]
P: +44 (0)20 8175 2985



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